Our SEO is a fairly straight forward approach in that we focus on a number of things to get your site visible to the largest audience based on tried and true techniques. First, taking into account the various metrics that Google publicly acknowledges, our page designs are kept simple and light weight in terms of external dependencies such as flash files, heavy graphics, and javascript. This approach means that the load time of our sites pages is extremely fast when compared to the competition. Most people are unaware of this but load time is a metric that Google pays attention to. We also stick with standard convention when it comes to header/menu/content/footer layouts and stay away from anything risky here. This covers two bases: first your customers won’t be confused when it comes to surfing your pages and second, Google does look at how the navigation works in the site and grades this as well. We also do not use flash at all. First of all, Google and other search engines cannot read text that is embedded in flash based graphics and animation and second, too many users out there use their iPhones (and now iPads) to surf the web and flash content simply is not available to them. Again, keeping it simple here reaches a larger potential audience.

We also provide an excellent interface in our back end to allow you a great deal of control over the actual data and information that appears in each your vehicle listings. Not only this, but within our posting and editing tools, every drop-down list is completely customizable and has a learn-as-you-go feature so you are never stuck with data entry choices that compromise what it is you need to say. Beyond this, I will say that our site designs are not graphically intensive and they are not supposed to be. We don’t do custom sites and won’t claim to have the most amazing looking award winning sites on the planet. This said, our strength lies in the fact that our dealer’s customers, when visiting our dealer’s sites, all have the same thing to say about our approach - they love the uncluttered look and ease of navigation that our sites offer. We take the approach that our sites are not for the ego gratification of our dealers but instead are intended for their customers use instead. It is the car buying public that needs to be served by an effective website and the truth is that they really don’t give a hoot about how fancy a webmaster can render some animated flash content or fancy graphics. They are there to research their potential car purchase and anything that distracts from this experience we view as a negative and refrain from doing.

Hope this answers some of your questions,