Above all else, AutoCorner is dedicated to bringing humanity and civility back to the Automotive DMS/CRM industry. We have seen time and time again where customers have been taken to slaughter by their website providers and this is something we just cannot sit back idly and watch. The rights of those in the new and used car industry need to be protected and that’s why we created our Customer Bill of Rights.   While our intentions are to make a profit, we feel that having a lasting relationship with our customers is a much more profitable way to do business.

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Beyond the legalities and beyond the immediate profit, you need to also look at the long term balance sheet. What is the cost of customer acquisition per vehicle sold in your place of business? In most dealerships this can easily be in the $500 - $1000 range. Make your customers happy and they will not only be a great prospect in the future, but they will also tell their friends and family about your honest business. Piss them off and they will surely tell everyone about your rip-off tactics. The difference being that honesty will result in much lower customer acquisition costs over time and dishonesty will always increase the cost of doing business no matter how you slice it.