This is a post I made on DealerRefresh forums (http://forum.dealerrefresh.com/f43/advice-newbie-search-engine-optimization-931.html)

Taking a look over the website, I do have some critical thoughts that I would like to make, some of which have already been pointed out by others (credit due to the first posters), and others will be new. I hope you take this as constructive criticism and use it to better your website.

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1) Google cannot read flash words UNLESS whoever programmed the flash portion of your website has taken the time to have those words coded in such a way that they are discoverable by a search engine. Unfortunately, most flash that is produced for websites out there are not coded in this way because they were created by “click and shoot” flash development tools. You have to be able to dive into the actual flash code to allocate the words you want to have read by search engines.

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