Our SEO is a fairly straight forward approach in that we focus on a number of things to get your site visible to the largest audience based on tried and true techniques. First, taking into account the various metrics that Google publicly acknowledges, our page designs are kept simple and light weight in terms of external dependencies such as flash files, heavy graphics, and javascript. This approach means that the load time of our sites pages is extremely fast when compared to the competition. Most people are unaware of this but load time is a metric that Google pays attention to. We also stick with standard convention when it comes to header/menu/content/footer layouts and stay away from anything risky here. This covers two bases: first your customers won’t be confused when it comes to surfing your pages and second, Google does look at how the navigation works in the site and grades this as well. We also do not use flash at all. First of all, Google and other search engines cannot read text that is embedded in flash based graphics and animation and second, too many users out there use their iPhones (and now iPads) to surf the web and flash content simply is not available to them. Again, keeping it simple here reaches a larger potential audience.
I say this because we receive numerous inquiries a week from self proclaimed ‘SEO Experts’ asking about the ‘hooks’ into our system (don’t worry if you don’t know what hooks are, it doesn’t matter much). They are shocked when we tell them for we have no ‘hooks’ for them to play with and, for security reasons, no one except the AutoCorner staff has access to the data files on the server. They usually continue on with how they want to ‘optimize’ our customer’s keywords for ‘optimal placement in SERPs, blah, blah, blah. For the uninitiated, SERPs (Search Engine Result Page) is a fancy way of saying how your site ranks when a web visitor searches.
This is a post I made on DealerRefresh forums (http://forum.dealerrefresh.com/f43/advice-newbie-search-engine-optimization-931.html)
Taking a look over the website, I do have some critical thoughts that I would like to make, some of which have already been pointed out by others (credit due to the first posters), and others will be new. I hope you take this as constructive criticism and use it to better your website.
