Over the past few days I have been receiving telephone calls from my customers worried about loosing their domain name. Each customer asks, “But I thought you handled this for me?” The reason for the panic is Domain Registry of America, a company that uses a tactic of sending what appears to be a bill to business owners in an effort to sign the customer up to their domain registration service.
The problem with their tactic, is the letters they send look like a bill with a headline of “Domain Name Expiration Notice” and “You must renew your domain name to retain exclusive rights to it on the Web”. The wording is purposely designed to confuse non-technically minded individuals into inadvertently transferring their domain to Domain Registry of America.
